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Bath & Shower gels

Market trends and Fragrance proposal: Trendy body wash!
			Market focus
			Bath and Shower gel
			New products flourish daily on the shelves of most drugstores and grocery markets, especially in the beauty and toiletries isles. One of the particular trends noticed is the association of healthy food concepts with personal care products: «handpicked fruits», garden fresh vegetables , velvety milky smoothies seem to be THE thing to boost new yummy shower gels. Here are some market examples.

Advertisements and packaging bank on promoting harvest fresh ingredients and yummy scents straight from the food industry:		 fresh crops – hand picked  smoothies / milkshake	 fruits with antioxidant properties  sweets & Gourmet
Attentive and inspired by this “culinary” trend, our team of expert perfumers has developed a new “tasty” range of scents especially designed for bath & shower gel products. The fragrance collection that follows will tickle your senses and reinforce your trendy toiletries developments: products (almost) good enough to eat!
Fruity	Milky smooth	Fresh crops handpicked	Gourmet sweets

Range				Range
Harvest				Hesitation
The “healthy diet” concept of genuine, simple ingredients that are good for us is more than just a fad! Here's proof: surfing on the food idea "5 fruits and vegetables a day,” many private label brands combine vegetables and fruits notes. Handpicked products, garden products, a return to basics and the concept of local produce are constantly highlighted. The following three fragrances in the range HARVEST, offer the combination of olfactory notes straight from the garden (basil and carrot), and scents of fresh and sparkling fruit.				A noticeable trend in the shower gel market is a combination of fruit notes that are slightly original with more traditional fruity ingredients. This combination of “double-taste" variations surprise the consumer brightening and renewing what he/she normally sees on the shelves. The following three fragrances in the range HESITATION, offer the combination of instantly recognizable notes (strawberry, raspberry and blackberry) with rather unexpected fruits.
These wholesome, genuinely fresh scents will recall a healthy, “back to our sources” feeling.				These “double-taste” perfume compositions intrigue and surprise. They will make you hesitate a split second between traditional notes and a touch of originality!
35207 Apricot Basil Mandarin		35208 Apple Strawberry Carrot		35204 Rhubarb Strawberry		35205 Pomegranate Raspberry
35209 Orange Lemon Carrot				35206 Cranberry Blackberry
Range				Range
Smoothy				Snack
All over the world, in cosmopolitan cities, Smoothie bars are springing up. The “smoothie” is cousin to the better known “milkshake” drink, offering to mix fruit and milk at once. Its velvety and fluffy texture, combined with the freshness of fruits, make it the ideal ally for today’s "energetic youth“ argument. This trend has quickly spilled over to the toiletries and personal care industry. Advertising and packaging bank on the smoothness and milky textures of fruity and sweet shower gels. The following three fragrances in the range SMOOTHIE, reflect the mixture of velvety milk notes combined with sweet and fruity olfactory notes.				Today's society is in search of happiness and simple pleasures. The easiest pleasure provider being good food, brands bank often on the yummy aspect of their hygiene products to attract new customers. Delicious, delectable scents and sweet notes are extremely popular with the younger generation - sweets, cakes, chocolate. This trend has been present for many years and is since evolving into a sophisticated gourmet trend. The following three fragrances in the range SNACK, are inspired by scrumptiously tasty cakes and cookies!
These milk flavored perfume compositions embody the creamy, velvety scent of a real smoothie, incredibly realistic!				Vanilla is queen in yummy fragrances. Fruits and spices take turns to satisfy the pickiest of tastes !
34851 Cherry		35210 Royal Jelly		35212 Cupcake		35213 Crumble
35211 Passion fruit				35214B Speculoos
		OUR FRAGRANCE PROPOSITION SUMMARY FOR YOUR BATH & SHOWER GEL PRODUCTS
35204 Rhubarb Strawberry		35207 Apricot Basil Mandarin		34851 Cherry		35212 Cupcake
35205 Pomegranate Raspberry		35208 Apple Strawberry Carrot		35210 Royal Jelly		35213 Crumble
35206 Cranberry Blackberry		35209 Orange Lemon Carrot		35211 Passion fruit		35214B Speculoos